The taste engine

At scale, the bottleneck isn't generation — it's selection. A team that can generate 100 options and pick the right one beats a team that can generate 10 and settles.

A taste engine is a small, opinionated ranking system: your criteria, your references, your veto list. It runs before human review, not instead of it.

The best ones feel less like software and more like a senior editor who never sleeps.