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Context is the product

Prompts are cheap. The context you feed the model is the moat.

/ Tags#context#product#retrieval#design
/ Highlights
3 points
  • 01Prompts are the interface, context is the moat
  • 02Invest in retrieval and examples over wording
  • 03Institutional memory is the differentiator

Anyone can copy your prompt. Almost no one can copy the corpus of docs, examples, feedback, and rejection criteria you feed alongside it.

This is why we spend more time on retrieval, examples, and organizational memory than on prompt wording. The prompt is the interface. The context is the product.

For enterprise teams especially, this is where AI stops feeling generic and starts feeling like yours.

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