Voice guardrails for AI content

Every team we work with hits the same wall: the AI outputs are technically fine and completely forgettable. The fix is not a better prompt — it is a better rubric.

We build voice guardrails as a two-part system: a positive spec (what we sound like) and a negative spec (what we refuse to sound like). The negative spec is where the taste lives.

Once encoded, the same rubric runs against every draft — human or model — and forces a conversation before publish. Nothing ships that has not survived it.