Taste is the bottleneck, not generation

The old creative constraint was output. Writers wrote slowly, designers rendered slowly, editors reviewed slowly. AI collapses all three. The new constraint is selection.

A team that can generate 100 options and pick the right one beats a team that generates 10 and settles. The pick is the craft. The generation is the commodity.

Build a taste engine: your criteria, your references, your veto list, encoded as a rubric a model can run before a human ever looks at the work. Not to replace the human judgment — to protect it from the first ninety versions.